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Planning and Creative Development
The Shop

Redrollers was commissioned by The Shop (2009) to provide research and planning expertise for a recent above the line pitch. Understanding the context was key to providing creative inspiration. So we conducted in-home friendship triad interviews with young women about what matters most, what’s on their mind, sources of inspiration and did an audit of their social lives + lots of other meaningful discussions about break ups, dating & fashion. Key opinion formers were then selected to act as consultants to review the creative ideas and executions as they evolved. The Shop loved being connected to the audience and the young women loved sharing their opinions and seeing the creative move forward.