qualitative research specialists


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Doing Co-Design : UX Australia 2013

October 31, 2013

At this years UX Australia conference in Melbourne Penny Hagen (@pennyhagen) and I had the opportunity to share some of the key principles and concepts that underpin our approach to co-design. Our presentation, Doing Co-design, What, Why, with Whom and … Continue reading


Lo-Fi Prototyping: Paper, pens, lego & origami

March 4, 2013

After a recent brief but highly productive chat with Sarah Drummond from http://wearesnook.com/snook/ a super cool design crew who are transforming people in Scotland and beyond, I have been inspired to explore some creative approaches to lo-fi prototyping.  Our recent experiment … Continue reading

Service Design

Wait: Service Design

October 18, 2012

When embarking on any new research project I can’t resist buying a new book or two (or four) as well as going nuts on Google and Twitter looking up anything and everything on the topic at hand. One absolutely awesome … Continue reading


Enabling Codesign

March 15, 2012

Redrollers live has not been so ‘live’ of late, there is a serious backlog of thoughts and activities to post. To kick things off check out this paper Penny Hagen & I wrote about codesign late last year. http://johnnyholland.org/2011/11/enabling-codesign/ Penny … Continue reading


Method: Self-documentation

April 11, 2011

Self-documentation is a method I have been exploring and playing with a few years now. Most qualitative researchers will have packed up a disposable camera or sent out a diary for participants to record their thoughts, activities and preferences. However … Continue reading


How to: Getting out into the field

April 4, 2011

For anyone about to get out into the field for the first time I highly recommend this 20 minute video by Dan Saffer, (who is a founder and principal at the design consultancy Kicker Studio). ‘What people are really doing’ … Continue reading

Trends: JWT 100 Things to Watch in 2011

January 4, 2011

There are some brilliant trends to watch outlined in this presentation. I also recommend the other 4 that are mentioned here by Community Engine: 5 must read social business presentations for 2011. http://www.communityengine.com/top-5-prediction-2011-presentations Got to love it when someone handpicks … Continue reading