Photo: Daniel Kulinski, Flickr
Redrollers Research specialises in qualitative research that finds creative ways for people to participate and share their lived experiences, struggles, anxieties, goals and dreams. We design a range of methods, research tools and techniques to bring clients closer to the lived experiences of their customers, providing proximity and perspective.
Designing creative activities and materials to be used during the research is a key part of our process. We craft scaffolds to stimulate thinking and help participants remember important aspects of their experiences to optimise our time together.
We create activities to sensitise participants to the rich details of their lives - to pause and reflect on their day-to-day rhythms, practices, what matters most and what they are striving to do.
Immersing in their lives, connecting and making things together is a powerful way to understand people's behaviours and their needs. It helps us connect with their goals and priorities - with what they are looking for, when using a product or service - and with their lives more broadly.
We create scaffolds for generating and building ideas or prototypes to help people articulate and explore possible futures.